More channel strategies....

I arranged a seminar on multi channel strategies the other day and the more I prepared it, the more I wanted to include...it such a vast area. We could easily have used a full day and have work shops with more specific dicussions. Sture Hägglund, professor of Computer Science, gave broad introduction. After a break we got some more specific examples from Maria Inghamn, the Swedish Road Administration. Their sms-services have been more widely used, and differently, than anyone had expected.