Branding a Capital

I've been on vacation but now I'm back at the computer with a reflection on tourism and branding. In early summer the city of Stockholm announced the new tag: Stockholm - capital of Scandinavia saying they want to be confident and bold... However, above all in the era of globalisation borders and traditional capitals seems very old fashioned, almost obsolete, to use as a base for such a branding. During my holiday I passed by Genève - where people meet. A much more up to date slogan - I like!